Legal

Privacy policy

Last updated: 23 September 2026

Bundahsi Consulting Ltd (trading as A to Z of AI Accounting Software) is the data controller for this site and is committed to protecting your personal data in accordance with UK GDPR.

What we collect

Depending on how you use this site, we may collect:

Email address — when you subscribe to updates, read the free report, use the Stack Builder tool, or purchase access.
Company name, role type, and business details — when you access the free report or complete the Stack Builder questionnaire, to personalise recommendations and understand our readership.
Questionnaire responses — if you use the Stack Builder, we collect your answers (firm size, geography, software preferences, challenges) to generate your shortlist. This data is not used for any purpose other than producing your results and improving the tool.
Name and job title — if you provide them when creating an account or making a purchase.
Team membership details — if you are part of a vendor or firm team account, we store your association with that team alongside your email and access tier.
Purchase and subscription details — order ID, product variant, and subscription status, received from our payment processor when you buy access.
Vendor links you click — when you are signed in, we record which vendor websites you click through to from a vendor profile or your hub, and when. Signed-out clicks are counted without any identity.
Vendor profiles you view: when you are signed in, we record which vendor profiles you view and when, and a vendor may be shown combined totals for its own profile by audience type, firm size and region, but never your name, email or company (signed-out views are counted with no identity at all).
Questions you ask — if you use Ask, the question you type and the conversation it belongs to are stored against your account so you can return to it, and are sent to our AI provider to answer. Do not put confidential client information into it.
Enquiry details — if you ask us to call you or enquire about the growth partner programme, we collect what you tell us there: the topic, an optional phone number, when you would like to be called, and any note you add.
Claims and seat requests — if you claim a vendor listing or ask to join a team, we collect your name, job title, email and any message, and we show them to the person who administers that listing so they can decide. That is how the request reaches a human.
Sign-in provider — if you sign in with Google or Microsoft, we receive your email address, and your name where the provider supplies it, from that provider. We never receive your password.

How we use it

We use your data to:

Give you access to the report and any features your account is entitled to.
Generate and display your Stack Builder shortlist and recommendations.
Send you updates about new vendors, pricing changes, and developments in AI accounting software — if you have subscribed or opted in to receive them.
Send transactional emails related to your account (access grants, purchase receipts, magic-link sign-ins).
Understand how the site and tools are used in aggregate, to improve them.
See which vendors readers are actually interested in, so we know which parts of the directory earn their place.
Answer the questions you put to Ask, and keep your own conversation history so you can pick it up again.
Pass a claim or a seat request to the administrator of the listing it concerns, so they can approve or decline it.
Reply to an enquiry you have made, by phone if you gave us a number and otherwise by email.

We do not sell or share your personal data with third parties for marketing purposes. You can unsubscribe from non-transactional emails at any time using the link in any email we send, or by contacting us directly.

Data processors

We use the following third-party services to operate this site:

Airtable — our database. Your email, company, and account details are stored in Airtable and processed under their privacy policy.
Resend — email delivery. Your email address is processed by Resend to send you communications. See their privacy policy.
Lemon Squeezy — payment processing. If you purchase access, your payment details are handled by Lemon Squeezy. We receive only your email address and order details. See their privacy policy.
Netlify — website hosting. Standard server logs (IP address, browser type) are processed by Netlify to serve the site.
Anthropic — the AI behind Ask. The question you type, and the report and vendor data needed to answer it, are sent to Anthropic's API. Under their commercial terms this is not used to train their models. See their privacy policy.
Google and Microsoft — optional sign-in. Used only if you choose to sign in with one of them, and only to confirm that the email address is yours.

Data retention

We retain your data for as long as your account is active or as needed to provide the service. If you unsubscribe from emails, we keep your address on a suppression list to ensure we do not contact you again. To request full deletion of your data, contact us at hello@atozaiaccounting.com.

Your rights

Under UK GDPR you have the right to access, correct, or delete your personal data at any time. You also have the right to object to processing, request portability of your data, and lodge a complaint with the ICO at ico.org.uk.

Cookies & analytics

This site uses one cookie to remember your access token, reading progress, and bookmark. It is strictly necessary for the service to function.

If you are signed in, a second cookie identifies you when you view a vendor profile or click through from one to that vendor's own website, so we can see which vendors readers shortlist. It carries no password and grants no access, it is never set for signed-out visitors, it expires after 30 days, and signing out removes it. We do not pass your name or address to the vendor.

We also use Plausible Analytics - a cookieless, privacy-first tool that counts page views with no personal data, no cross-site tracking, and no IP storage. Because Plausible collects no personal data, it does not require GDPR consent. Full details at plausible.io/privacy.

Contact

Bundahsi Consulting Ltd (trading as Damon Anderson)
hello@atozaiaccounting.com