
Choose Wisely.
The A to Z of AI Accounting Software Podcast
Straight talk on AI, accounting software and how to buy better.
Choose Wisely is the podcast from the A to Z of AI Accounting Software. Hosted by Damon Anderson, ex-Xero and founder of the A to Z, it cuts through the noise in accounting software to help firms, finance teams and founders buy better. Every vendor now claims AI. We talk to the people building, buying and using it to find out what is real, what is rebranding, and what it means for your work. Straight talk, no jargon, and an optimistic view of what good technology can do for people.
001: Finally unemployable, with Ellie Black
With Ellie Black, guest host
For the first episode of Choose Wisely, the questions point the other way. Damon Anderson, founder of the A to Z of AI Accounting Software and formerly of Xero, is interviewed by his partner, Ellie Black. They cover his first business, a pirated software marketplace selling games in the back of the newspaper at eight years old. Why he calls himself unemployable, and why that's a good thing. The moment he stopped looking for someone else's vision and started building his own. And why good technology should mean we use less of it, not more.
Trailer: Choose Wisely, coming Thursday 15 October
A first look at Choose Wisely. Damon Anderson is interviewed by his partner Ellie Black: building a marketplace at eight years old, calling himself unemployable, what is broken about how people buy software, and why good technology should mean we use less of it.

If you are building something in this space and want to be on the show, get in touch.